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light & materiality

To celebrate the 30th anniversary of its iconic Twingo, Renault has partnered with internationally renowned designer and contemporary artist Sabine Marcelis to reimagine this iconic model, unveiling an artistic vision of the original Twingo launched in 1993. Sabine Marcelis, the latest winner of the ELLE DECO International Designer of the Year Award, has established her as one of the world’s most influential designers. Her impressive art installations have captivated international audiences, from design and art lovers at Art Basel to visitors to museums around the world.

Following in the footsteps of Mathieu Lehanneur, who honored the 60 years anniversary of the Renault 4 with Suite N°4, and Pierre Gonalons for the 50 years of the Renault 5 with the R5 Diamant, Renault has commissioned designer Sabine Marcelis to revisit the iconic Twingo. The Dutch designer is known for her work with pure, elegant forms, her particular affinity with light, and her mastery of technologies that push the limits of what’s possible when it comes to making better use of materials.

The project began with a detailed exploration of the Twingo, returning to its most recognizable features: its iconic single-volume silhouette, its characteristic headlights, its modular interior with its incredible sense of space and luminosity.This was followed by meticulous work on the play of transparency and the interplay between color and materials. The result is striking: a Twingo like no other, yet faithful to the very essence of the iconic model, 30 years after its creation.

« The collaboration with Renault began with an invitation to rethink Twingo as part of its 30th anniversary celebrations. It was a fantastic opportunity, and a new field of exploration for me, as I’d never designed a car before. Working on such an iconic and popular car was a real challenge, especially given the scale of the project. It was an opportunity to create something truly innovative and memorable, » says Sabine Marcelis.

This collaboration between Renault and Sabine Marcelis is a true testimony to the values of artistic and creative freedom. Renault’s commitment to electric cars – the concept has been retrofitted with an electric motor – and Sabine Marcelis’ innovative approach to materials and design create the perfect synergy to celebrate the anniversary of the iconic Twingo, revealing the car in a whole new light. Unique and unexpected, this concept is the meeting of the emblematic Twingo and the designer’s artistic vision, offering a refined reinterpretation of the vehicle.



Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.


Sabine Marcelis is a designer who grew up in New Zealand and now runs her practice from the harbor of Rotterdam, the Netherlands. After graduating from the Design Academy of Eindhoven in 2011, Marcelis began working as an independent designer within the fields of product, installation and spatial design with a strong focus on materiality. Her work is characterized by pure forms which highlight material properties. Sabine Marcelis applies a strong aesthetic point of view to her collaborations with industry specialists. This method of working allows her to intervene in the manufacturing process, using material research an experimentation to achieve new and surprising visual effects for projects both showcased in museums and commissioned by commercial clients and fashion houses.

Sabine considers her designs to be true sensorial experiences: the experience becomes the function, with a refined and unique aesthetic. Her work has been acquired into the permanent collection of Stedelijk Museum Amsterdam, NL and The National Gallery of Victoria, Melbourne, AU among others. She has recently won the prestigious Elle Deco International Design award 2023 ‘Designer of the year’, Monocle Magazine ‘Designer of the year 2023′, Wallpaper awards ‘ Designer of the year 2020’, the Design Prize 2019 in the ‘Newcomer of the year’ category, The Elle Deco International Design award 2019 ‘Young designer of the year’ and ‘GQ Men of the year 2019’ International Artist of the year.

#Renault #Twingo30 #TwingoBySabineMarcelis

Photo : Carl Kleiner / Kleiner Studio 
Production : Crazybaby! 


From Riverdale to Lancel

Lancel Paris announces US actress Lili Reinhart as its new global ambassador. The stunning US actress, Star of Netflix hit show « Riverdale » joins a line of muses and embodies Lancel’s values in the most beautiful way.Since 1876 Lancel has always captured the zeitgeist. The Parisian label walks the world’s avenues with unparalleled style, bearing the colours of an undeniably French attitude and chic. Concealed beneath the elegance a signature glistens, one of savoir-faire nurtured by an upstanding tradition of leather goods, as well as lightness, movement and refinement. Unique qualities which resonate with the young American.

Passionate since an early age –she dances, sings and acts– Lili Reinhart has more than one trick up her sleeve and only one goal in mind: to become an actress. Her work and unwavering determination lead her to Betty Cooper, the character in the TV show Riverdale that revealed her to the world. She then co-stars, and once again shines, in the feature length drama Hustlers.


Curious and enterprising, Lili sets herself a new challenge: to create a production company. With Small Victory Productions she ventures to the other side of the camera. And it’s a resounding success. Her first opus as a producer, Look Both Ways, is N°1 worldwide on Netflix. Soon after she stars and produces Chemical Hearts. The movie is so well received that Small Victory Productions signs a contract with Amazon Studios for future TV and movie projects. Lili is brilliant and charming, and so much more than that. With body positivity at the heart of what she stands for, she rallies under her banner a conscious, sensitive and dedicated community. Nestled in the digital safe space, where she dares to be sincere and funny without losing any of her glamour, she shares the absolute necessity to accept one self, body and soul, and to practice self-care. Her collection of poems Swimming lessons published in 2020 even made it to the New York Times Best-Seller List.


Inspiring and inspired, cool and sophisticated, Lili Reinhart had everything it takes to conquer Lancel’s heart which, for a long time, had been wanting to expand its international presence. And what better choice than an outstanding American actress, also known worldwide? Following Lancel’s tradition of legendary advertising campaigns, which joyfully blend refinement and whimsy.


Lili imbues each image with Lancel’s spirit. As seen in the Spring/Summer 2023 campaign where she can be found playing with CALIFORNIA DREAM’s revisited icons, a dreamy collection imagined by the creative director Barbara Fusillo. Designed as an immersion into a soft and spirited California, the luminous edition undulates between beaches and the desert, cool districts, elegant palm trees and mythical sunsets. Lili’s radiant presence and elegance divinely befits the collection’s delightful lightness offset with nods to the 60’s, where minimalism and Hollywood prestige rub shoulders without competing for the limelight. Lili and Lancel, a truly undeniable duo, as you will discover in the Spring-Summer and the Autumn-Winter 2023 campaigns, both masterfully shot by photographer Peter Ash Lee.


#LancelParis #LiliReinhart #LancelTwist


travel architecture


RENAULT Suite N°4 by Mathieu Lehanneur recently won the Grand Jury prize for the best concept car at the International Automobile Festival in Paris. This unique vision revisiting the iconic 4L vehicle and dreamed by the talented AD100 designer will be showcased for the new edition of MAISON&OBJET, March (24-28) the international design & lifestyle fair in the Parc des expositions in Paris, Villepinte. We invite you to discover our exclusive interview with the creative mind behind this visionary car …




Our desire to escape never felt this strong and essential. It is from this original idea that Mathieu Lehanneurand Renault teamed up to invent a new travel experience. Based on the mythical 4L, which celebrated its 60th anniversary last year, the creator imagined a vehicle like a nomadic hotel suite, totally open to the outside and whose horizons can be constantly renewed. 100% electric, SUITE N°4 is a eulogy to escape, a bubble of minimal luxury that is inspired as much by architecture as by the environments it passes through. Like a room on four wheels, welcoming and bathed in light, SUITE N°4 combines a new art of living, in the city or in the nature…SUITE N°4 is not a classical vehicle, simply a travel architecture.


How did this collaboration with RENAULT came to life ? 

To mark the 60th anniversary of the iconic 4L, RENAULT asked me to reflect on my vision of this legendary car. The 4L is a myth and it is obviously an invitation that I could not refuse. I did not want to pay tribute to his immense success nor to his beautiful age, but rather to show that it has never been so current! I have always enjoyed working on the monuments of this way, I like to play with their history and their “untouchable” heritage to project them into our reality with our contemporary sensibility


What seduces you in the 4L? 

It is above all, a piece from our collective memory. We all have a memory or an image associated with it. The 4L is a myth that does not only belong to the automotive world but which carries and transports an imagination and a true culture of freedom. It is a mix beetween art of living & spirit of protest. In this sense, the 4L expresses the ultimate French flair placed on 4 wheels…I also like its timeless sobriety, it is stripped of everything superfluous. its luxury is  non ostentatious and essential.


Your inspiration around this project?

I wanted to create a room with a view but whose horizon could be indefinitely renewed… Like the missing link between mobility and immobility, between displacement and refuge, I wanted to make the experience as beautiful on the road as when stationary. I thus hybridized the world of automotive and architecture. Suite N°4, is not a classic vehicle, it is a travel architecture…


Tell us the story behind SUITE N°4?

Suite N°4 is a eulogy to flight. It opens the way to a mobility that no longer cares about performance but experience! It is an open-air hotel room. But better than a room in the most beautiful of palaces, it is exactly where you want it: facing the sea, middle of a field or on the move in the city of your dreams. It’s often said that in the most important real estate is the location and there you are. In the right place, at the right moment and if possible in good company


Your vision of automotive design?

In the automobile as elsewhere, the best definition of design is given to us by Victor Hugo  »The form is the substance that rises to the surface… »


Describe the textures and materials that inspired you this concept car?

Transparency, a lot of transparency… I wanted the cabin to be dematerialized to let the light in. Suite N°4 is built around an enveloping glass roof and panoramic that takes up the lines and the volume of the original 4L. Naturally powered by a electric motor, we additionally added solar collectors on the roof as a tribute to each particle of energy to be preserved. In terms of materials and finishes, an unprecedented painting concrete surface definitely places Suite N°4 on the side of architecture. Imagine her in full nature, it’s no longer a car, it’s a tiny house!


How do you see the transition of the automobile to the electric era?

The automobile is experiencing its revolution. Of course the electric era is one of the pillars but beyond that it is its the very status that is being reinvented today. It was a means of transport from point A to point B, it becomes the support of experience. The art of travel is more important than the destination. No matter where A is, who knows when we will get to B, only the in-between counts.


MARCH (24-28)

at 2PM

Parc des Expositions Paris Villepinte 


Nomadism experience

Crazybaby! Paris is proud to present its newest film for RenaultS U I T E  N° 4  dreamed by visionary #AD100 Mathieu Lehanneur and directed by the talented Jason Yan Francis sharing the ultimate travel experience…


To watch the film, click on the link


« An invitation to travel offering a new take on mobility, bringing the art of nomadism to next level. A contemporary travel architecture celebrating life… »


Agency Crazybaby! Paris
Direction Jason Yan Francis
Production Frenzy Paris
Models TheClawModels
Post-production Everest Studio



Music Start Rec Agency
« Tunnel » by Polo & Pan Feat. Channel





Zack Bia, Tyga & more

LACOSTE X CROC BOY’Z  took over Paris Fashion Week by storm with the most exclusive aftershow party at LA GALERIE BOURBON hosted by Zack Bia, the creative force behind the new L.A scene. Bringing together A-listers such as Rapper Tyga, Venus Williams, princess Pauline Ducruet, Gossip Girl’s actors Whitney Peak & Evan Mock, Supermodels Joan Smalls,  Sooj Mooj, Paloma elsesser, Alton Mason & Thylane Blondeau just to name a few. The beautiful crowd danced the night away on the beats of Zack Bia & Max Sokolinski.



Photo Julien Hekimian
Copyright Getty Images





Iconic 4L reveal

Discover our new design project for Renault
S U I T E  N°4
by visionary AD100 Mathieu Lehanneur


Watch the full interview click here


The ultimate driving experience dreamed by visionary Mathieu Lehanneur reinventing the iconic 4L for its 60th anniversary celebration unveiling the most exclusive world premiere at Christie’s Paris, the epicenter of contemporary art during FIAC 2021 in association with Maison & Objet.




C H R I S T I E S   P A R I S
S U I T E  N°4  Exhibition

October ( 23- 24 )
9, Avenue Matignon 75008 Paris





Travel architecture

Dans le cadre des célébrations du soixantième anniversaire de Renault 4, la marque a choisi de s’associer au designer Mathieu Lehanneur pour réinventer la voiture. Le résultat est SUITE N°4, un concept inédit inspiré par l’esprit d’une suite d’hôtel nomade. Une belle rencontre initiée par l’agence CRAZYBABY! qui a mis en place cette association aspirationnelle…



L’année 2021 marque la célébration du soixantième anniversaire d’une icône de la marque, Renault 4L. Une véritable success story, elle a été produite dans 28 pays, et vendue à plus de 8 millions d’unités dans 100 pays et durant 30 ans. Pendant toute l’année, Renault a mis en oeuvre différentes initiatives pour célébrer son anniversaire. La marque a créé une campagne globale sur les réseaux sociaux avec plusieurs contenus par mois et les médias internationaux ont eu l’opportunité de conduire les Renault 4L historiques, dont certaines converties avec un moteur 100% electrique. En outre, depuis le 8 octobre 2021, une collection tournante de 30 versions de Renault 4 est exposée à Paris sur les Champs-Elysées à l’Atelier Renault.


Les célébrations se poursuivent avec d’autres surprises arrivant jusqu’à la fin de l’année. Aujourd’hui c’est une nouvelle collaboration entre Renault et le designer français Mathieu Lehanneur qui fait l’actualité, celle qui sera l’avant dernière initative du programme.  Design et innovation dans la mobilité ont toujours été des valeurs clés pour Renault et le designer Mathieu Lehanneur.



« La collaboration avec Mathieu Lehanneur a été très naturelle. On lui a confié d’imaginer un concept capable d’exprimer sa vision autour de 4L. Le résultat est exceptionnel. Une voiture qui représente parfaitement l’objectif de la marque dans le cadre du plan stratégique Renaulution : créer de voitures modernes et innovantes qui transmettent des émotions. »

Arnaud Belloni CMO Renault


Le produit des échanges entre Mathieu Lheanneur et l’équipe Couleurs et Matières de Renault Design est le concept car SUITE N°4. Une nouvelle expérience automobile : une Renault à vivre à l’intérieur et à l’extérieur.



La vision de Mathieu Lehanneur s’est nourrie de deux mondes parallèles : l’automobile et l’architecture. SUITE N°4 est une voiture spontanée et un hommage à Renault 4L, dont elle conserve l’esprit pur, sobre et simple et privilégiant l’efficacité et la spontanéité. En plus, ce concept car projette le modèle dans les aspirations contemporaines du designer.




« SUITE N°4 est une nouvelle expérience de la mobilité et du voyage. J’ai voulu hybrider le monde de l’automobile et celui de l’architecture pour créer une chambre d’hôtel à ciel ouvert. Mieux qu’une suite dans le plus beau des palaces, elle est exactement là où vous le souhaitez : face à la mer, au milieu d’un champs ou en mouvement dans la ville de vos rêves. »

Mathieu Lehanneur Designer

SUITE N°4 conserve les proportions et les lignes extérieures du modèle iconique, mais elle est radicalement transformée. La carrosserie de la partie arrière et le hayon sont remplacés par une verrière en polycarbonate qui apporte la transparance et luminosité d’une architecture de verre. Sur le toit, une grille de panneaux solaires laisse passer les rayons du soleil en transparence et, en même temps, aide à recharger la batterie du véhicule, rétrofité et désormais 100% électrique.

En face avant, on retrouve les feux iconiques ainsi que  les lignes originelles. La calandre en aluminium poli est à la fois la signature du designer et une ode à l’évasion. Elle se sculpte de vagues et donne un effet de fluidité, dynamisme et mouvement permanent au véhicule. L’inspiration architecturale se retrouve également sur la carrosserie qui est traitée par un alliage de trois couches de peinture qui restituent l’aspect minéral du ciment.



« Le dialogue créatif entre nos équipes  Couleurs& Matières et Concept-Cars et Mathieu Lehanneur a été très enrichissant. Nous nous sommes mis à disposition du designer pour réaliser de la meilleure manière son interprétation du véhicule, avec nos suggestions et sans limites, exceptée la faisabilité. »

François Farion Directeur Design Renault



A l’intérieur, Mathieu Lehanneur décide de faire entrer l’ambiance et les matières de l’habitat et conjuguer exigences techniques de l’automobile et la sophistication d’un certain art de vivre à la francaise. Les sièges et le tableau de bord sont tapissés d’un energisant velours jaune. En contraste, l’espace arrière se déploie en tissu chenille épais d’aspect côtelé et accessorisé de deux appliques lumineuses, pour donner un effect de robustesse. Traversin et coussins viennent compléter le coffre, transformé en une chambre mobile. L’experience est parfaite par un banc amovible de bois glissant comme un tiroir, extractible et abrité une fois qu’on ouvre le hayon. Comme 4L en son temps, tous les tissus sont « made in France » et réalisés par des artisans parisiens.





Invitation to travel

Moma Group Paris Design Week ont le plaisir de vous inviter à découvrir en avant-première La Galerie Bourbon, idéalement située au cœur des Champs-Élysées dans un luxueux hôtel particulier néoclassique qui fût autrefois la demeure de l’héritière au trône d’Espagne…



Un lieu chargé d’histoire revisité par le designer et décorateur Axel Huynh qui a imaginé un décor au nomadisme éclectique, conçu telle une invitation au voyage dévoilant des trésors issus des métiers d’art imaginés par le designer et réalisés avec les fleurons de l’artisanat Français et international, Munna Design, Henryot&Cie, Ginger&Jagger, Lègle Limoges, Indisciplines Rugs, et Atelier Paulin…

Inauguration Lundi 13 Septembre 
en association avec
Paris Design Week 


Visite Inaugurale 
( 11H – 17H )
Portes ouvertes
La Galerie Bourbon 
79, bis Avenue Marceau 75116 Paris



Poésie sensorielle

L’OFFICIEL PARIS ultimate Spring 2021 issue unveils a portrait of Axel Huynh by talented photographer Sonia Sieff and highlighted by the poetic prose of french  journalist Pauline Borgogno. Discover the singular course of the visionnary entrepreneur and CEO of CRAZYBABY!. New issue out now on newsstands.



La Fontaine Gaillon Taste


Celebrating the reopening of our favorite institution La Fontaine Gaillon and the joy to chill by the iconic fountain of our beautiful terrace with this new article on L’OFFICIEL PARIS …Who’s in ?




Looking forward


View the imaginative vision of 20 Top international designers in the virtual windows of the LCDQ in Los Angeles , inspired by this year theme  « Looking Forward… » Tune in for a vivacious Virtual Design Summit on May 5th, 2021






Mineral collection


Founded in 2016, AXEL HUYNH PARIS, is a French design and creation brand that continues to expand into new creative territories in order to share a singular Lifestyle vision: furniture, objects, table settings, and textiles in harmony together as part of a unique style where forms and materials remind us of a natural, organic beauty. The self-taught Parisian creator and designer, Axel Huynh, is continually inspired by minerals, which he emphasizes at the core of his designs, mixing precious materials such as malachite, amethyst, and onyx

« I wanted to invent a creative tension between multiple influences precious materials, & mineral textures… »

For its first jewelry collection, Axel Huynh was inspired by the Bauhaus style, which he revisited through a subtle mix of white and rose gold united with precious stones through a reinterpretation of his flagship creations. This collection is based on his famous “Onyx Y-light” in the shape of a stylized “Y” which calls to mind an iconic Martini glass.

The creator wanted this first collection in his image, at once minimal and contemporary, colored by a distinctly modern spirit where raw material and sleek design reign. He imagined pieces offered in limited edition where the question of gender is not a determining factor, as he dreams of creations that are universal and unisex. The expression of a non-ostentatious luxury, where elegance and simplicity join together towards infinity..

Wednesday, 22 January 2020

Palais Vivienne
36, Rue Vivienne
75002 PARIS

Presentation Day
10am – 7pm
Opening Cocktail
7pm – 9pm



Perfect balance


Celebrating 2020 & the new edition of Maison&Objet in style…AXEL HUYNH PARIS  is proud to unveil the   »Yin & Yang » modular sofa, the quintessential piece of Minimalism-Chic & Comfort.

This masterpiece was designed in partnership with Munna Design, a leading design brand on the international craft scene. Arising from a collaboration between designer Axel Huynh and Paula Pereira Sousa (Munna Design CEO), two creative minds united by the same passion, the excellence of craftmanship. The pair met a while ago on Axel Huynh’s first interior design for Hilary Swank. Both shared a common taste for uniqueness which led them to this beautiful collaboration

« We wanted to create the ultimate seating combining a bold visual statement, proposing a new approach to regular sofas. Expressing a Playful, Contemporary & Vibrant modularity… Our Yin & Yang Sofa reminds you of a very graphic sofa puzzle. The perfect balance between Yin & Yang. »

Duality & contrasts between black & white inspired the collaboration of Axel Huynh Paris with Berlin-based luxury label Frau Frieda for the creation of the YY Clutch…Quintessence of Bauhaus, the library made of steel with graphic StoneLeaf shelves echoes the mineral touch of the porcelain tableware created by the designer for Legle Limoges.

The designer brings together a global vision completed with industrial lightings created with Art & Floritude. Those sconces remind us of an origami paper plane. The lines are pure & sharp conferring a subtle indirect light. Axel Huynh Paris teamed up with Italian craftman Amapure to create a collection of cashmere home & travel essentials. A selection of ultra comfortable pieces for modern nomads… When luxury meets a nomadic state of mind.The designer envisioned a cohesive atmosphere where all his design pieces tell a unique story and bring your emotions to the next level…





Restaurant & Bar design Awards 2021


« Le concept décoratif de la Fontaine Gaillon découle directement du fameux trident de Neptune, qui m’a inspiré la thématique de l’onde car le chef Marc Veyrat a imaginé une carte iodée parmi laquelle on retrouve les poissons d’eau douce…»


La Fontaine Gaillon s’apprête à réouvrir ses portes et sa sublime terrasse en plein cœur de Paris, à deux pas de l’Opéra sous l’impulsion du tandem Benjamin Patou (CEO Moma Group) associé à Guillaume Houzé (Galeries Lafayette). Cette institution parisienne vient également d’être nommée pour participer à la compétition internationale Restaurant & Bar Design Awards 2021 dans la catégorie « Luxe »…


Cette adresse mythique pour les bons vivants, avec jadis Gérard Depardieu aux commandes promet de faire parler d’elle… Un pied dans sa Haute-Savoie, l’autre à Paris : le grand chef Marc Veyrat s’est installé dans l’iconique Fontaine Gaillon, sublime hôtel particulier classé du XIXème siècle. Il dévoile pour l’occasion, une carte iodée faisant la part belle aux poissons des lacs en accord avec une carte des vins sélectionnée avec soin.


Un nouveau décor au style classique revisité a été imaginé par le designer Axel Huynh, où la douceur des velours céladons s’accordent aux boiseries ébènes. Des écailles de sirènes gravées dans le marbre se révèlent en filigrane depuis l’imposante cheminée jusqu’au majestueux bar central. La Fontaine Gaillon marque le renouveau d’un chic parisien non ostentatoire, un esprit chaleureux qui nous invite à de belles soirées au coin du feu…


« J’ai voyagé au cœur des forêts vosgiennes à la recherche de l’assise idéale que nous avons imaginé avec la manufacture Henryot & Cie. C’est en parcourant les archives de cette manufacture de plus de cent cinquante ans, quasiment créée à la même époque que La Fontaine Gaillon, qu’est née l’idée de marier la douceur feutrée des fauteuils en velours avec le style empire. Cette symbiose se retrouve notamment avec le fameux ornement décoratif « dauphin » inspiré par la fontaine. La passion des artisans chevronnés avec qui nous collaborons sur ce projet nous a permis de réaliser des pièces uniques et exceptionnelles alliant un savoir-faire ancestral aux nouvelles technologies…» Axel Huynh


Une sublime terrasse à la végétation luxuriante – une des plus agréables à Paris – rappelle la flore des montagnes offrant ainsi une véritable invitation au voyage. L’alchimie naturelle de ces éléments constitue le nouveau visage de la Fontaine Gaillon, une adresse imaginée avant tout dans la continuité d’une institution de quartier placée sous le signe d’un symbole fort, celui du trident de Neptune qui illumine la Place Gaillon…




Luxe & digital


Découvrez le parcours hors norme et l’interview exclusive d’ AXEL HUYNH dans le magazine FORBES France. C.E.O de l’agence événementielle CRAZYBABY! Self-made Entrepreneur autodidacte, designer et créateur de la marque lifestyle éponyme qui nous partage sa vision de la place du digital dans le secteur du luxe