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Archive for 2023


From Riverdale to Lancel

Lancel Paris announces US actress Lili Reinhart as its new global ambassador. The stunning US actress, Star of Netflix hit show « Riverdale » joins a line of muses and embodies Lancel’s values in the most beautiful way.Since 1876 Lancel has always captured the zeitgeist. The Parisian label walks the world’s avenues with unparalleled style, bearing the colours of an undeniably French attitude and chic. Concealed beneath the elegance a signature glistens, one of savoir-faire nurtured by an upstanding tradition of leather goods, as well as lightness, movement and refinement. Unique qualities which resonate with the young American.

Passionate since an early age –she dances, sings and acts– Lili Reinhart has more than one trick up her sleeve and only one goal in mind: to become an actress. Her work and unwavering determination lead her to Betty Cooper, the character in the TV show Riverdale that revealed her to the world. She then co-stars, and once again shines, in the feature length drama Hustlers.


Curious and enterprising, Lili sets herself a new challenge: to create a production company. With Small Victory Productions she ventures to the other side of the camera. And it’s a resounding success. Her first opus as a producer, Look Both Ways, is N°1 worldwide on Netflix. Soon after she stars and produces Chemical Hearts. The movie is so well received that Small Victory Productions signs a contract with Amazon Studios for future TV and movie projects. Lili is brilliant and charming, and so much more than that. With body positivity at the heart of what she stands for, she rallies under her banner a conscious, sensitive and dedicated community. Nestled in the digital safe space, where she dares to be sincere and funny without losing any of her glamour, she shares the absolute necessity to accept one self, body and soul, and to practice self-care. Her collection of poems Swimming lessons published in 2020 even made it to the New York Times Best-Seller List.


Inspiring and inspired, cool and sophisticated, Lili Reinhart had everything it takes to conquer Lancel’s heart which, for a long time, had been wanting to expand its international presence. And what better choice than an outstanding American actress, also known worldwide? Following Lancel’s tradition of legendary advertising campaigns, which joyfully blend refinement and whimsy.


Lili imbues each image with Lancel’s spirit. As seen in the Spring/Summer 2023 campaign where she can be found playing with CALIFORNIA DREAM’s revisited icons, a dreamy collection imagined by the creative director Barbara Fusillo. Designed as an immersion into a soft and spirited California, the luminous edition undulates between beaches and the desert, cool districts, elegant palm trees and mythical sunsets. Lili’s radiant presence and elegance divinely befits the collection’s delightful lightness offset with nods to the 60’s, where minimalism and Hollywood prestige rub shoulders without competing for the limelight. Lili and Lancel, a truly undeniable duo, as you will discover in the Spring-Summer and the Autumn-Winter 2023 campaigns, both masterfully shot by photographer Peter Ash Lee.


#LancelParis #LiliReinhart #LancelTwist